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Sustainable packaging can be as viral as a funny video

If you search for “sustainable packaging” right now, 7,090,000 results will appear on Google. If you had done that search five years ago, in 2015, only 1,530,000 would have appeared, 21.5% less. This data shows that only in the last four years the concern about sustainable packaging has increased dramatically. During this time, climate change has already become a real threat and international organizations are intensifying their environmental policies. Therefore, it is not a secret that new generations of consumers are already demanding sustainable packaging.

But is sustainable packaging really a cost-effective alternative for your company or does it requires an investment only within the reach of a few? Is it a fad or sustainable packaging is here to stay? If you are thinking of betting on a sustainable packaging and you still have doubts, you may want to continue reading.

Why is sustainable packaging profitable for your company?

33% of the purchasing decisions that consumers make at the point of sale are based on packaging. It is not a trivial figure. Moreover, 74% of young people admit having shared the picture of a packaging through social networks.  It is evident that the strength of a good packaging crosses borders and can be viralized in the same way that happens to a funny video, an inspirational quote or a stunning photo. An attractive packaging can unleash a wave of comments and reactions that may end up causing a sales increase. 

But to reach consumers hearts, an attractive design is not enough. Today packaging must commit to a greater benefit.

Here are eight advantages that sustainable packaging offers to your company:

1st. Contributes to the reduction of manufacturing costs, by pursuing both energy savings and savings in material consumption

2nd. Increases the customer satisfaction, by offering an all-in-one solution: safe, comfortable, as well as environmentally friendly

3rd. Improves the image of your company, by associating it with sustainability and environmental commitment values

4th. Helps to fulfil Sustainable Development Goals (SDGs) established by the UN 

5th. Integrates easily inyo your company’s Corporate Social Responsibility (RSC) policies

6th. Helps positioning your brand as responsible, committed and environmentally concerned 

7th. Attracts the youngest consumers, who are the most sensitive to the effects of climate change

8th. Complies with the new national and international environmental regulations established by the European Union and local authorities.

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Major brands such as McDonald´s, Samsung, L’Oreal, Starbucks, Disney or Carlsberg are introducing sustainable packaging into their product strategies.

For instance, L’Oreal has decided that by 2020 all of its products will have a social and environmental profile and will be introduced with sustainable packaging. Samsung has started replacing plastic by paper and other sustainable materials and Coca-Cola is committed to recycling all its packaging by 2030. There are many examples and very diverse. Companies are clearly looking for sustainable solutions that meet the new customer demands.

Cardboard-based packaging: the preferred option for consumers

Due to its low environmental impact and its ease recycling, cardboard is one of the most sustainable materials.

According to the study “Packaging: society’s perception” by AFCO, more than 70% of Spanish consumers say that cardboard packaging is the most environmentally friendly. This same study says that 75.2% of Spanish people between 18 and 75 years prefer recyclable and sustainable cardboard packaging and believe that companies should lead the fight against environmental pollution.

Without any doubt, sustainability is already a key factor in the development of new products. In this context, the packaging sector will play an important role in the coming years and, specifically, cardboard is destined to be one of the main players in this process.